Santa Margherita Canada has been a major sponsor for the AIDS Walk for Life in Canada. For eight years, Public Image Design produced the creative elements of their support campaign. Each year, a new interpretation of the AIDS ribbon was designed. The objective of the effort was to create awareness and encourage participation. The message? WALK.
In the 2013 logo for the campaign, a jaunty red AIDS ribbon replaces the L in WALK. It was used on the brand’s product, digital and print advertising, website, POP material, team T-shirts and social media content.