Bar code design revolution
Published on 23.02.2010 by Daryl Woods Category Package Design
It’s usually the last thing considered when developing the design for a new package. Yet regardless of what the product is, this element must be included every time. I’m talking about the bar code – that rectangular, banal block of black stripes that imposes itself on every item for sale. It’s esthetic relationship with the rest of the package is irrelevant. The bar code flaunts its terms of requirement and claims its territory. Take heed of its cushion of quiet space. The designer has but one element of control
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