Apple iAd puts advertising in apps
Last week Apple unveiled a developer preview of its forthcoming iPhone 4.0 software. As expected, many new features were introduced but none of the others will have the impact of iAd, Apples’s mobile advertising venture.
As I watched the live event feed on Engadget, the significance of iAd didn’t hit right me right away. Perhaps the text plus photo stills just didn’t do it justice. I was impressed however with the sample ads Apple had produced for Toy Story 3, Nike and Target. At this point I was content to mentally file it under interesting and follow the news leading up to its release. Then I read a tweet from @TheRiseToTheTop’s David Garland who panned the strategy and suggested any online ads were doomed to fail. I disagreed. The debate was on.
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