Brand design and integrated communication
When the iPad was introduced early last year, forecasters expected Apple would sell 4 million in the first year. By the end of September, 7 million had been sold. Yesterday, in Apple’s quarterly financial report they revealed they had sold over 7 million more. Market research firm iSuppli said it expects iPad shipments to increase to 36.5 million in 2011 and 50.4 million in 2012. But this post isn’t really about the iPad. It’s about Adobe Flash.
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VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.
The iPad lands in two days. I thought this would be a good time to share one of the most creative demo offerings I’ve seen. It’s hot, sexy and beyond expectations. If you find yourself asking, “How did they do that?”, you must see the making of video below. Equally astounding.
When Steve Jobs introduced the iPad, few were surprised by its function as an e-reader. It was a poorly kept secret that Apple had engaged the publishing industry to envision their content on its “advanced technology in a magical and revolutionary device”. I’m sure most of us imagined our favourite magazines on the tablet with the kind of interactivity we already get on web sites – a great improvement in user experience. Some publications may not see much beyond their existing offering translated to a digital format. The leaders will produce game-changing experiences.
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