Novello del Veneto from Cantina di Negrar is a Vino Novello style wine – the Italian version of Beaujolais Nouveau. It was introduced at the LCBO in Ontario, Canada in 1999 with a label I designed featuring the Lion of San Marco, a symbol of power and prosperity in the Veneto region. Each year since, the wine has been released with packaging emblazoned with a new image of the lion. The designs often draw comments in the media and 3 are featured in the book Exploring Package Design. This year I created a complete archive in the Novello del Veneto Facebook group. You’re welcome to join.
The 2010 design is number 12 in the series. This design celebrates
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Four years ago today, I traveled to Verona, Italy in the Veneto region for the first time. I was there for Vinitaly, a massive international wine industry trade event. Several of my clients are Italian wine producers and the show provided the opportunity to meet with many of them in one place. One winery, Cantina di Negrar is just outside Verona.
The Veneto region is famous for Valpolicella and Amarone. It has also been the inspiration for a great deal of my work.
I wasn’t there for long but in a matter of days, I fell in love with Verona. Not surprising perhaps given the most renowned love story of all time, Romeo and Juliet is said to be based on a true story of feuding Veronese families. The “Juliet Balcony” (above) extends from the home of the Capuletti family, said to be the historical, real life family of Juliet. But this tourist attraction is to me, the least of Verona’s charms.
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