In many ways, brands are like people. They are born, have experiences, grow and mature. There are rites of passage. In the case of brands this is most evident when they reflect on how their brand is perceived and decide that in some way, they need to take a step forward. The most obvious way to achieve that is to refresh the brand identity. The Starbucks logo update is a good example.
Now it’s Twitter’s turn. Twitter emerged in 2006 as a micro-blogging tool that allowed people to freely connect and share updates. There are currently over 465 million members with a million new accounts being added daily. Revenue is projected to hit $260 million this year. Still, there are questions about its business value and future. + more