One of the best marketing books I’ve read in recent years is Punk Marketing by Richard Laermer and Mark Simmons. It has nothing to do with raucous music and safety pins. The book focuses on alternative approaches to connecting with consumers. Stuff that takes guts to do. (disclosure) The book mentions the original getmoredone.com website I did but that was a shock to me.
Novello del Veneto is an Italian wine released annually along side French Beaujolais Nouveau. It’s a flash in the market expected to sell out in about six weeks. To me that’s an opportunity to
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Novello del Veneto from Cantina di Negrar is a Vino Novello style wine – the Italian version of Beaujolais Nouveau. It was introduced at the LCBO in Ontario, Canada in 1999 with a label I designed featuring the Lion of San Marco, a symbol of power and prosperity in the Veneto region. Each year since, the wine has been released with packaging emblazoned with a new image of the lion. The designs often draw comments in the media and 3 are featured in the book Exploring Package Design. This year I created a complete archive in the Novello del Veneto Facebook group. You’re welcome to join.
The 2010 design is number 12 in the series. This design celebrates
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Published on 20.05.2010 by Daryl Woods
Category Advertising
This series explores advertising messages that employ specific strategies for success. Part 1 of advertising messages that work focused on special offers. This installment is about making the ultimate claim about your product – that it is the best. All things being equal, consumers want the best products. Best is a powerful marketing statement.
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Four years ago today, I traveled to Verona, Italy in the Veneto region for the first time. I was there for Vinitaly, a massive international wine industry trade event. Several of my clients are Italian wine producers and the show provided the opportunity to meet with many of them in one place. One winery, Cantina di Negrar is just outside Verona.
The Veneto region is famous for Valpolicella and Amarone. It has also been the inspiration for a great deal of my work.
I wasn’t there for long but in a matter of days, I fell in love with Verona. Not surprising perhaps given the most renowned love story of all time, Romeo and Juliet is said to be based on a true story of feuding Veronese families. The “Juliet Balcony” (above) extends from the home of the Capuletti family, said to be the historical, real life family of Juliet. But this tourist attraction is to me, the least of Verona’s charms.
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Published on 02.12.2009 by Daryl Woods
Category NewsI can’t believe the exposure I received in the Toronto Star article, It’s Nouveau and Novello time in Toronto again. Writer Gordon Stimmell notes.”…the label of the Italian Negrar Novello, a visually arresting lion motif by Toronto designer Daryl Woods.”
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The third Thursday of November marks the release of the new, nouveau, novello wines. These are the first wines of the harvest, transformed in mere weeks from grapes on the vine to wine in the bottle. They are intended to be consumed within weeks of realease. Most well-known are the Beaujolais Nouveau from France. The Italian version is Vino Novello.
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What style of wine label – traditional or modern – is best? There is no absolute answer but there are many other complex questions to ask before making any decisions.
The traditional label often features a sketch of a chateau or vineyard, the name of the winery and a plethora of information about the wine. It may also display historical references from the winery’s heritage such as a crest or coat of arms. Many people respond to this style because they associate quality with tradition and they want that experience to be conveyed on the label.
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