Starbucks Coffee Logo Change – Grande Bold!
Published on 06.01.2011 by Daryl Woods Category Brand Development, News
You’d think in the aftermath of The Gap logo revision debacle that most major brands would reconsider tinkering with their brand identities. Enter Starbucks. Yesterday they unveiled a new version of their logo. Unlike The Gap, this new design is more evolution than revolution. All they’ve really done is removed the brand name and rings from around the siren symbol and change her colour from black to their iconic green. I know the graphic has been nuanced but that’s the essence of the change.
But many people hate change or see no need for it. Social media channels exploded with commentary within minutes of the public release. I got the impression that many were hoping for Gap II
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