Published on 28.04.2011 by Daryl Woods CategoryAdvertising, Tips
If you come here often, you might be surprised by such a straight forward post title — a direct tie-in to the visual. But you won’t be surprised by the segue into a discussion of web analytics which is the real reason I’m writing this.
The ad is pretty direct. Headline. Visual. No copy. The product is white Sambuca. Though clear, it is considered a white spirit (think white rum). Sambuca is often served straight in a shot glass and set on fire for a few seconds. Hence the “White Hot” headline and flaming background behind the bottle. The ad is targeted at people who know the product. It directs attention to this brand and reminds the occasional Sambuca drinker of their appreciation for the product.
Segue time. There’s another reason for title of this post.
Published on 19.01.2011 by Daryl Woods CategoryTips, Websites
When the iPad was introduced early last year, forecasters expected Apple would sell 4 million in the first year. By the end of September, 7 million had been sold. Yesterday, in Apple’s quarterly financial report they revealed they had sold over 7 million more. Market research firm iSuppli said it expects iPad shipments to increase to 36.5 million in 2011 and 50.4 million in 2012. But this post isn’t really about the iPad. It’s about Adobe Flash.
Published on 03.05.2010 by Daryl Woods CategorySocial Media
This video produced for Rogers Communications in Canada contains some mind-boggling statistics and presents them with great style. I’m not a big fan of the company but great work is great work. Kudos.
“Next is Now depicts the human connections empowered by rapid changes in communications technology in Canada and around the world. Next is Now was produced by Rogers with support from 76design (www.76design.com) and Thornley Fallis (www.thornleyfallis.com)”
Music by Young Galaxy (www.myspace.com/younggalaxy)
