Public Image Design

Volkswagen Superbowl Ad – Viral luck?

This is Volkswagen’s Superbowl XLV ad entitled The Force. As I’m writing this, the video has been viewed almost 13 million times on YouTube. Crazy right! But what’s really crazy is that right now, the game is still a few hours away. That’s right! The commercial hasn’t even officially aired on television yet.

It’s a good commercial but not a great one in my opinion. And I’m partial to the brand. I’ve owned four VWs. So how has this video gone so wildly viral? Two reasons. One is because it includes a Star Wars reference. If you watch Big Bang Theory you probably know anything Star Wars has tremendous geek/nerd appeal. What group could be better for sharing your video on the internet. This cohort is likely the origin of the piece trending in social media. But this is where viral luck kicks in.

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Did you know? Wine trivia for football fans.

Here’s a tidbit for wine lovers to share at a Superbowl party. Just for kicks.

Have you ever noticed the concave indentation on the bottom of some wine and champagne bottles. The one a savvy waiter puts her thumb in when gracefully pouring a glass of your chosen libation. It’s called the punt. But it has nothing to do with a fourth and long yardage play. There is no consensus explanation for its purpose. The more commonly cited explanations include:

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