Bad typography kills good content
You read it everywhere. “Content is king.” In the age of the blog with so much information available to be consumed, attracting readership is highly competitive whether in print or online. You can’t afford to make your content difficult to read due to poor typography.
I hate Men’sHealth magazine. It’s not the articles, I find those quite informative. It’s not the direction. I get it. Young target market. It’s not their relentless fixation on scantily clad models, that’s…um, tolerable. My problem is reading it. Or rather, the challenge of reading it. There are parts of the magazine I can’t read at all. Yes, I wear glasses and even with a new prescription, I find much of the content unreadable. I don’t have this experience with other magazines I read although I’m sure Men’sHealth is not alone in straining the eyes of its readership.
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