If you come here often, you might be surprised by such a straight forward post title — a direct tie-in to the visual. But you won’t be surprised by the segue into a discussion of web analytics which is the real reason I’m writing this.
The ad is pretty direct. Headline. Visual. No copy. The product is white Sambuca. Though clear, it is considered a white spirit (think white rum). Sambuca is often served straight in a shot glass and set on fire for a few seconds. Hence the “White Hot” headline and flaming background behind the bottle. The ad is targeted at people who know the product. It directs attention to this brand and reminds the occasional Sambuca drinker of their appreciation for the product.
Segue time. There’s another reason for title of this post.
continue reading…
Published on 19.01.2011 by Daryl Woods
Category Tips,
Websites
When the iPad was introduced early last year, forecasters expected Apple would sell 4 million in the first year. By the end of September, 7 million had been sold. Yesterday, in Apple’s quarterly financial report they revealed they had sold over 7 million more. Market research firm iSuppli said it expects iPad shipments to increase to 36.5 million in 2011 and 50.4 million in 2012. But this post isn’t really about the iPad. It’s about Adobe Flash.
continue reading…
Ever notice article headlines can have multiple meanings. That’s the case here. My client, Pace Productivity, has the website url getmoredone.com. I’ve recently revamped that site to make it more social. I’ll talk about that. The headline is also intended to suggest that enhancing your website with social features can make it work more effectively for you. I’ll talk about that too.
continue reading…
