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Advertising reaches peak saturation during the holiday season. Every brand pushing every product imaginable, assaulting the consumer…

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An ad from an Australian winemaker has been banned in the UK for being sexist and degrading…

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Have you ever gone into a store looking for a product but you can’t remember the name…

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  Novello is the Italian word for new. Vino Novello, as you might guess, translates to new wine….

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From an article in the Toronto Star. “This year again, the label on the Negrar Novello from…

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One of the best marketing books I’ve read in recent years is Punk Marketing by Richard Laermer and Mark Simmons. It…

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  I am a big proponent of cause marketing. I’ve produced some very successful campaigns. Every company…

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  Novello del Veneto from Cantina di Negrar is a Vino Novello style wine – the Italian…

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This series explores advertising messages that employ specific strategies for success. Part 1 of advertising messages that work…

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Last week Apple unveiled a developer preview of its forthcoming iPhone 4.0 software. As expected, many new…

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