Public Image Design created a synergy between packaging concepts, national print advertising campaigns, social media and in-store promotional programs for several of our major clients including Frescobaldi, Cantina di Negrar and Santa Margherita which led to significant sales and market share increases.
Public Image Design’s early work on the Santa Margherita platinum sponsorship of the Scotiabank AIDS Walk for Life led to the winery receiving recognition from the LCBO with an Elsie Award for Social Responsibility. It’s design proposal for Cantina di Negrar Vino Novello won the winery the tender for an unprecedented 13 consecutive years at the LCBO with excellent sales performance each year. It was always fun to work with Daryl. While his unconventional ideas would sometimes surprise, his approaches would always help us rise above the “sea of sameness”, be favourably noticed and help us excel.
Saverio Schiralli Agencies Limited
Daryl offers a balanced blend of skills in advertising, branding, package design, online user interface (UI) and user experience (UX). However, like all great wines, he’s more than his blended components.
Daryl has that hard-to-describe sense of terroir, or signature style, that you’ll recognize when you have the privilege to work with him, as I have for more than five years.
If you’re looking for a fresh perspective that’s rooted in years of experience, then Daryl Woods is a perfect pairing. 98 points
When you work with Daryl – as I have for many years – you will appreciate his approach to design as a process. He begins with a thorough discussion of needs, and is careful to consider the target market, what his client is trying to achieve and the different strategies to get there.
Daryl always explores many possibilities – some are surprising, all are creative and well-executed. I am always confident that the final solution is the right one because the process reveals it.
Daryl has brought great design to many of my projects over the years — often on a tight budget. I really value his collaborative approach. He listens, thinks strategically, contributes fresh perspective and ideas, responds to client needs and concerns… and he delivers!
Writer and Communications Consultant
Brimming with original ideas and the wherewithal to translate even the most abstract concepts into simple yet arresting visuals, Daryl Woods is the whole package: a terrific graphic designer, wordsmith and creative thinker all rolled into one. A true professional, he knows his business in and out and how to meet his clients’ core objectives to best effect with an economy borne of good judgment and a practised eye. Moreover, he proved a generous and patient collaborator, open to exploring a range of possibilities in his drive to find the most elegant and effective solution.
Judy B. Margolis,
MA Senior Communications Consultant
Daryl Woods is a creative yet organized designer who can truly create beautiful artwork that meets his clients business objectives. As I supplier I find him straight forward, efficient and easy to work with even on more complex work. I would recommend Daryl as he is forward thinking and creative as well as being amicable and thorough.
Commercial Print Specialist