The business card. In the digital age, is it a relic of a bygone era or still an important element of your personal brand? I believe the latter. The bespoke business card market is thriving. Check out some of the samples on carddsgn. The premium paper stocks and special printing effects are astounding.
One company at the forefront of the premium stationery market is Moo. I’ve just received the cards I ordered from them and I couldn’t be more thrilled. I’m a designer. I preach brand impression. Having just rebranded Public Image Design and launched this new version of my website, I was looking for a way to create the same visual power with my business cards. Associates had raved about their products so when I noticed Moo was advertising a new Luxe card on Facebook, I checked it out.
Beyond the promise of quality and total satisfaction for all their products, Moo takes the business card to another level with their Luxe offering. First, there’s the stock. As described on their website, “Quadplex compresses four layers of Mohawk Superfine paper together, including your choice of color in the center, creating an eye catching streak running through the fabric of every card.” Mine are red in the centre. The stock is also three times as thick as most. Then there’s the Printfinity option. You can print multiple images in the same card order. Exactly what I was looking for.
You can’t help but be excited when your Luxe cards arrive. The unboxing experience rivals one for an Apple product. The final layer of packaging is like a cardboard jewellery box. It’s all white except for a tiny black Moo ink drop logo. Elegant restraint on their part.
The cards deliver everything Moo promises. The print quality is excellent and the stock is exquisite to the touch and substantial in weight. The impression they create is amazing. They are conversation starters. Perfect for networking events. Offering a choice of cards creates engagement. Some people want my whole set of four. I’m happy to oblige.
There are people who no longer carry business cards and are happy to swap info on their phones. How memorable is that? The business card is an opportunity to create an impression. A great card demonstrates an investment in your relationships. It shows you care about your brand and chose to provide your contacts with a token beyond their expectations. You’ll spend more on a premium business card but nothing you can say will impress as instantly.