L. E. Jewellers is an independent jewellery store in Toronto, Canada. In 2013, it moved from a small location to a much larger one. The owner realized that to build the business and succeed, a more polished image would be required. The new store is bright, open and well laid out. But what brings the customers in is the stellar execution of the new brand design. The signage is beautifully produced both inside and out.

The LE composition of the logo is designed to reflect L. E. Jewellers core product offerings of charms, bracelets and necklaces. In fact, the inspiration was a heart-shaped broach. The client loves the logo so much she had it made into pins and necklaces for the staff.

 

See more of our brand identity work here.