Daryl Woods of Public Image Design played an integral part to our brand marketing team. He not only provided us with innovative marketing creative, he was actively involved in creating brand and marketing strategies for a number of our wine and spirit lines. He understood how to position brands in light of their competitive environments and trends in the Canadian market. He has experience working with a number of international top-selling wineries and distilleries.

Public Image Design created a synergy between packaging concepts, national print advertising campaigns, social media and in-store promotional programs for several of our major clients including Frescobaldi, Cantina di Negrar and Santa Margherita which led to significant sales and market share increases.

Public Image Design’s early work on the Santa Margherita platinum sponsorship of the Scotiabank AIDS Walk for Life led to the winery receiving recognition from the LCBO with an Elsie Award for Social Responsibility. It’s design proposal for Cantina di Negrar Vino Novello won the winery the tender for an unprecedented 13 consecutive years at the LCBO with excellent sales performance each year. It was always fun to work with Daryl. While his unconventional ideas would sometimes surprise, his approaches would always help us rise above the “sea of sameness”, be favourably noticed and help us excel.

Rick Schiralli
Vice President
Saverio Schiralli Agencies Limited

If I were to describe Daryl Woods as a wine, I’d first observe that he’s complex and subtle in his strategic thinking, like a mature Bordeaux that plays the long game. He doesn’t resort to easy answers and gimmicks, like an overly oaked New World cabernet.

Daryl offers a balanced blend of skills in advertising, branding, package design, online user interface (UI) and user experience (UX). However, like all great wines, he’s more than his blended components.

Daryl has that hard-to-describe sense of terroir, or signature style, that you’ll recognize when you have the privilege to work with him, as I have for more than five years.

If you’re looking for a fresh perspective that’s rooted in years of experience, then Daryl Woods is a perfect pairing. 98 points

Natalie MacLean
Editor
nataliemaclean.com

 

When you work with Daryl – as I have for many years – you will appreciate his approach to design as a process. He begins with a thorough discussion of needs, and is careful to consider the target market, what his client is trying to achieve and the different strategies to get there.

Daryl always explores many possibilities – some are surprising, all are creative and well-executed. I am always confident that the final solution is the right one because the process reveals it.

Mark Ellwood
President
Pace Productivity