Novello del Veneto Wine Packaging

Package Design


Novello del Veneto from Cantina di Negrar is an Italian wine in the style of French Beaujolais Nouveau. It was introduced in Canada in 1999 with a label by Public Image Design featuring the Lion of San Marco. The winged lion is a symbol of power and prosperity in the Veneto region. Each year since, the wine has been released with packaging emblazoned with a distinctive, new image of the lion. The designs often draw comments in the media. Three are featured in the book Exploring Package Design.
Novello del Veneto Wine Series



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