Novello del Veneto from Cantina di Negrar is an Italian wine in the style of French Beaujolais Nouveau. It was introduced in Canada in 1999 with a label by Public Image Design featuring the Lion of San Marco, a symbol of power and prosperity in the Veneto region. Each year since, the wine has been released with packaging emblazoned with a distinctive, new image of the lion. The designs often draw comments in the media and 3 are featured in the book Exploring Package Design.