The name “Haycutters” refers to the history of the vineyard; previously the block was used to grow hay for a dairy herd. The soil that was excellent for raising cattle is also ideal for growing vines. The image used in the background shows the vineyard in the distance, sharing the land with the hay field.

The Pitch as the ad is titled supports a limited time discount on the wine. The pitchfork in the foreground helps to frame the offer.