Greystone Branding

Brand Identity Design
Greystone Logotype page title
Greystone Restoration & Construction is a general contractor in the Greater Toronto Area. Their reputation is for superb craftsmanship and solid construction.

The company name inspired an image-based brand identity as opposed to the typical graphic approach. You can often see stacks of rocks on the beach in Toronto. A local artist balances several rocks of various sizes in seemingly impossible configurations. These became the visual metaphor for a contractor with both aesthetic appreciation and the skills to create anything imaginable.

Rock stacks at the beach.

Greystone Website home page

For more details about this project see the Branding That Rocks blog post.


See more of our brand identity work here.

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