Jul 9, 2010

Engaging HP Hit Print Video

written by Daryl Woods

This video for HP printers is a fascinating reinvention of what is essentially flip card animation. What I love here is the story line and how well it is executed. The viewer becomes emotionally engaged with this tale without words. Consider the challenge. How can you make printers interesting? How do you take the mundane experience of sending a document to a printer and create a compelling narrative? HP has done it brilliantly.

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